July 21st 2010 – Social Media: a corporate view from GM USA & Holden

While social media continues to cause sleepless nightsfor plenty in the corporate sector,

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some major companies have just goton with the job and are now starting to see the benefits of building aproactive social presence on the web.

General MotorsGeneral Motors in the US is one of those companies tohave embraced social media when in 2005 its Vice Chairman Bob Lutz firststarted blogging, and Holden is following suit.

Holden AustraliaAnnalisa Bluhm, Financial and Corporate News, GM and AndreaMatthews, Corporate Affairs Manager, SA and Social Media Lead, Holden willjoin us for this special Social Media Club Melbourne event.

Andrea Matthews Annalisa Bluhm

Annalisa and Andrea will chat about what GM and Holdenare doing from a social media perspective, including sharing some of theirkey learnings.

Speakers will be speaking till around 7:30pm. Stick around for a drink afterwards if you feel like it.


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MC for the night will be the fabulous Yvonne Adele from IdeasWhileYouSleep.com


24 Moons
AC/DC Lane (off Flinders Lane)
Melbourne, VIC 3000, Australia

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Social Media Club Melbourne events are organised by the committee of @lucio_ribeiro, @nikski,@trevoryoung, @simontsmall and @timbeveridge.