August 18th 2010 – Social Video: A rival to TV?

Although YouTube is the second largest search engine and the average Australian spends over 1hr every week on YouTube alone, online video only attracted 4% of display advertising in Q3 2009.

This month we bring together Simon Goodrich from Portable Content, Suzie O'Carroll from YouTube & Nick Bolton of Viocorp to discuss why the advertising dollars aren't following the audience, how marketers are doing it right and how Australians are consuming the medium.

Come and participate the discussion with our top panelists:

Nick Bolton – General Manager Viocorp – Melbourne

Nick has in-depth Industry expertise having delivered numerous high profile web events on behalf of Viocorp.

Over the years Nick has also handled several Internationally significant projects including the first ever live stream direct

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from the Vatican.

He has been working in the webcasting space for almost eight years, and has managed several hundred webcast productions for most of the top corporates in Australia. Previous to this Nick was an Account Director for a leading healthcare advertising agency in London for 5 years, winning two Gold Medals at the Pharmaceutical Marketing Awards. Nick has also run his own business,

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and has in-depth understanding of the benefits of online video for clients.

Nick has: BA (Hons) 2:2 Marketing and Law, De Montfort University, Leicester UK, a Diploma in Marketing, Chartered Institute of Marketing, UK, and Diploma of Market Research, Market Research Society, UK.

Viocorp is Asia Pacific’s leading full service Internet broadcasting company. The company has worked on major events, like the Rolex Sydney Hobart Yacht Race on Yahoo!7 and Microsoft’s TechEd conference in Barcelona, and has supported major brands such as the Australian Rugby Union and Tennis Australia.

Simon Goodrich, Managing Director, Portable

Simon is co-founder and Managing Director of Portable, a digital studio creating websites, mobile applications and video with offices in Melbourne and New York. Portable has grown to be internationally recognised as one of the most innovative companies in its field, creating products such as the Portable Film Festival, the world’s leading online film festival, and Portable Shops, an online e-commerce service for fashion designers. Clients include Adobe, Getty Images, Oxfam, Red Cross and the AFL Players Association.

Simon is the National President of the Australian Interactive Media Industry Association, the country’s digital peak body. He is also a judge and Australian Ambassador for the US based Webby Awards, the Oscars for online. Simon sits on the board of Design Victoria, the Victorian Government initiative to promote design in industry.

He has been recognised as one of Australia’s leading entrepreneurs under the age of 30 by Anthill Magazine.

Suzie O’Carroll – Industry Manager – YouTube Australia

Suzie has worked in online media

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for over a decade! Starting during the heady days of the boom, with Excite Europe, where she worked in a team setting up ops teams in the new offices across Europe.

Then over to Australia, and Yahoo! AUNZ looking after their content partnerships with Drive, Seek and Domain.

A move agency side followed with three years at Mindshare Sydney, heading up the digital team there. Suzie worked across all key clients, from ING Direct to Diageo, Land Rover to LG.

After a short sabbatical in Central and South America earlier this year, Suzie joined the YouTube and Google team in May. In between watching videos, she's been educating clients on content online, and developing video strategies for key accounts.


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Social Media Club Melbourne events are organised by the committee of @lucio_ribeiro, @nikski, @trevoryoung, @simontsmall and @timbeveridge.

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