Blogger Engagement in Australia

The Event

With over 8.5 million blog views per month on the Nuffnang network alone, blogging is a marketers dream. At this event we have Nicole Avery, one of Australia's most influential mummy bloggers, Ange Piasente from Yoplait, who have been engaging with bloggers and Dave Krupp, country manager of Australia's largest blogging network, Nuffnang.

Join us for what will be a fascinating discussion in and around the world of how brands can and are engaging with bloggers in Australia.

The Panel

David Krupp, Nuffnang Australia

Nuffnang is a blog advertising community. We have Australia's most influential bloggers running and creating ad content on their sites every day.


Nicole Avery – Influential mummy blogger

Nicole Avery blogs at Nicole is arguably the most well known, most respected and biggest mummy blogger in AU. Nicole has been blogging for over four years and her blog now attracts over 100,000 unique visitors a month.


Ange Piasente, Yoplait

Ange will talk through how Yoplait successfully engaged with the blogging community with sponsored blog posts by creating meaningful content and experiences including a fun family day

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Yvonne Adele, Event MC

As always, our fabulous host will take your questions to make sure the burning topics get discussed so you get the most out of this event



Drinks on the night will be provided by our sponsor Brandtology.

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Brandtology is a Sentia Media company and Asia Pacific's leading online business intelligence company.

Brandtology combines technology, processes and highly skilled professionals to deliver accurate and relevant online media insights to some of the globe's most recognised organisations. Understanding the digital channels, conversations and sentiment, contributes to effective public relations, crisis management, media planning, campaign measurement, product development and strategic planning.

Event format

Arrive: 6:00pm

Speakers and questions: 6:30pm – 7:30pm

Informal drinks & networking: 7:30pm onwards

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The Social Media Club Melbourne is a volunteer not for profit and events are organised by @nikski, @inBloome, @simontsmall, @gutta , @timbeveridge and @andycronin.