Links to what was presented on the night

Facebook Award Winning Case Studies
Facebook Developrs (resources & Case studies)
Local case study
Mobile video
Facebook Marketing (Aus & NZ)

The Bottom End

Upper level – 579 Little Collins Street Melbourne VIC 3000

Website Facebook Twitter


Topic – Facebook

Facebook Melbourne employees will be speaking about Facebook changes and its hacking culture, Facebook best practice, case studies, and measuring success.

For regular SMCMelb attendees we’ve changed venues to make for a better event overall.

Event format

Arrive: 6:00pm
Speakers and questions: 6:30pm – 7:30pm
Informal drinks & networking: 7:30pm onwards


The Panel

Please tweet @smcmelb with any questions you have for our Facebook speakers that you would our MC to incorporate into the event. You can start sending them in from now!

Event MC

Yvonne Adele – Ideas Culture

Twitter: @ideasculture LinkedIn: www.linkedin.com/in/yvonneadele

Hayley Crossthwaite – Facebook

Hayley has worked in digital marketing for 7 years in research, media planning & buying and sales. She joined Facebook 6 months ago to open

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the Melbourne office as Client Partner.

Kate Box





Kate Box – Facebook

Kate has 16 years marketing experience with Facebook, Microsoft Advertising UK and client side for Sensis, McDonalds and Tabcorp. She has combined this experience into her ‘dream’ role at Facebook working closely with tier one clients to increase their understanding of how they can be better in a more connected world. Kate’s current focus is driving engaging social marketing strategies using best in market social tools that can build brand and achieve business objectives.



Drinks on the night will be provided by our sponsor Brandtology.

Brandtology is a Sentia Media company and Asia Pacific’s leading online business intelligence company.

Brandtology combines technology, processes and highly skilled professionals to deliver accurate and relevant online media insights to some of the globe’s most recognised organisations. Understanding the digital channels, conversations and sentiment, contributes to effective public

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brandtology.com – @Brandtologyfacebook.com/brandtology


Be sure you tweet questions to the panel throughout the event, as the best question will be winning a prize on the night, kindly donated by our good friends at Telstra. Use the hash tag #smcmelb

Telstra logo


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Hashtag for event #SMCMELB The Social Media Club Melbourne is a volunteer not for profit and events are organised by @nikski, @inBloome, @simontsmall, @gutta, @timbeveridge and @andycronin.



One thought on “Facebook

  1. Does anyone know where in Melbourne the Facebook offices are located? As I’m really keen to try and get work experience there.

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