Target, Holden, Telstra & Brandtology reflect on 2012, & what 2013 brings to social media

When: Wednesday, December 5, 2012 from 6:00 PM to 8:00 PM (EST)

Where: The Order of Melbourne, 2/401 Swanston Street Melbourne VIC 300

As 2012 comes to an end (and the world if you believe the Mayan calendar), it’s time to reflect on some

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of the stand-out digital campaigns, innovations and lessons of the Australian social media landscape over the past year.

Social Media Club Melbourne have assembled a diverse panel of Melbourne social media opinion leaders to nominate their standout activation or campaign from 2012, as well as share their views and predictions for what 2013 holds in social media.

Already excited? RSVP here

Rebecca Boxall, Digital Marketing Manager – Target Australia

One of Australia’s biggest

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who this year not only handled its fair share of social media crises, but saw its fair share of success in the recent Click Frenzy Sale and its social media activity.

Andrea Matthews, Social Media & Digital Communications Manager – GM Holden

Despite making headlines this year after banning Facebook advertising company wide, Holden continue to have had success this year in its social endeavours.

Danielle Clarke, Head of Online and Social Media – Telstra

This year Telstra has had a huge focus using social media across the business – engagement, customer service, crisis management, as well as leveraging crowd-sourcing to its fullest.

John Chalmers, Group Comms Manager – Brandtology


They’ve monitored the Internets all year. Now Asia Pacific’s leading online business intelligence company can give us insights

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into social media and Australia for 2012.

Yvonne Adele, Social Media Marketing Strategy and Community Management

As always, the Hashtag for the event is #SMCMELB. More panel members (did someone say “Santa Clause”?) to be announced closer to the event.