Effective strategies in the not-for-profit sector
Australia has over 600,000 non-for-profit organisations, all of which have important messages to share with the community. But with budget and resource limitations, traditional marketing channels can prove out of reach.
Social media is an affordable alternative that can deliver ongoing engagement and lasting behavioural change in the community.
Join us as we explore best practice principles in the social media for not-for-profit sector. Our panel will discuss campaigns that have worked and how social media can be used effectively to drive social change, raise funds and support the organisations that are truly making a difference.
6pm for a
Tuesday 13 August 2013
401 Little Bourke Street
Following the panel, our experts will take a Q&A, so tweet your questions to @SMCMelb using the hashtag #SMCMelb.
OUR PANEL OF NOT-FOR-PROFIT EXPERTS
Social entrepreneur Melina Schamroth is in the business of making a difference. Melina is the
Founder and CEO of multi award-winning social enterprise m.a.d.woman, speaker and author and creator of the global Grateful in April campaign.
m.a.d.woman is the winner of the National 2011 Telstra Business Award
for being the most socially responsible
business in Australia.
Programs and events connect people with each other and their communities and have seen more than 7000 people positively impact the lives of around 300,000 people.
Melina’s background includes 18 years working in journalism, communication, marketing and PR for a variety of global companies and leading organisations in Australia and New Zealand. These include top 100 companies, Government and not for profit groups.
Richenda Vermeulen — @RichendaG
As director of ntegrity, Richenda leads a team that makes a difference in the world by making companies digital. With over 10 years experience working in the not-for-profit sector and commercial in Australia and the USA, she saw a gap in the market for an agency that builds sustainable digital solutions rather than focusing on short-term campaigns.
Richenda’s speciality is digital's impact on the consumer decision-making journey. Before ntegrity, she spent 5 years as a social media manager responsible for growth of online communities to beyond 1 million, social media fundraising for humanitarian crisis and developed an international reputation for
than. It drugstore After use even.
partnerships with vloggers and bloggers.
Cairín Conway — @CairinConway
As the sole marketing function for the SunSmart Program in Victoria, Cairín has implemented all paid and unpaid media and marketing activities for SunSmart Victoria, a program jointly funded by the Cancer Council Victoria and VicHealth.
She has managed the summer mass media campaign (2012 – 2013), supporting existing creative for television, cinema and outdoor with an integrated digital component to support the mass media elements. Cairín worked on the development and implementation of a successful advocacy campaign (March – Dec
2012) for a coalition comprising a number of health organisations resulting in the Minister for Health announcing a solarium ban for Victoria.
She has a BA Business & Economics and a MA in Public Relations. Her specific area of interest is exploring how to go ‘beyond the banner,’ to harness the power of digital in order to affect behavioural change.
As digital active citizenship coordinator at OxFam Australia, Tim developed and managed their digital campaigning strategy, liaising with OxFam International on digital and new media campaigns.
Tim specialises in communications and new media theory and practice, with a focus on online campaigning, network building and web communications. He has worked in both the not-for-profit and government sector.