We’re back again for another Social Media Club Melbourne event for 2014! Recent disaster events in Australia have demonstrated the importance of social media, not only in delivering vital real-time information to the community during emergency events, but also in strengthening relationships between emergency services and Australian communities. There is also an increasing awareness of the benefits of crowdsourcing, for example, to gain critical intelligence on emergencies and natural disasters.
Around Australia, emergency management organisations, government and non-government, public and private, are developing projects, publishing protocols, and working with a range of new media tools to engage, inform and support Australian communities’ disaster resilience.
In this free event, social media representatives from Victoria Police, Melbourne Fire Brigade, and State Emergency Services will be hosting a panel discussion on how social media channels have provided a new, rich source of information from which they can obtain real-time awareness of developing situations.
WHERE: The Apartment – 401 Little Bourke St, Melbourne VIC 3000
WHEN: Wednesday the 13th of August, 2014. 6pm for a 6:30 start.
Online Communications Manager – Victoria Police
Mark Bayly has been at the forefront of the corporate and broadcast digital revolution. When NAB strategically wanted to change how it communicated with their 22,000 staff Mark was charged with delivering live and interactive broadcasts from a bespoke built studio at NAB’s head office. On the back of its success, he produced and delivered a digital internal communications platform across Westpac Bank’s Intranet. A former independent television Producer/Director, Mark is currently generating the strategic direction of social media for Victoria Police as Manager of Online Communications.
Manager of Emergency Management Communications – Victoria State Emergency Service (SES)
Stefan Delatovic is the Manager of Emergency Management Communications at Victoria State Emergency Service (SES). He works to help Victorians prepare themselves for the threat of flood, storm, earthquake and tsunami using good, strategic communications. To do this he and his team of all stars use a range of tools including social media, media campaigns and warnings, as well as publicising the excellent work of SES’ 4,500-odd volunteers.
Before working at SES, Stefan was a print journalist and editor for more than a decade, working for Fairfax in Dandenong and the Barrier Daily Truth newspaper in Broken Hill, where he grew up. He is also a podcaster, writer and comic book nerd. You can find him on twitter @stefandelatovic
Communications Officer – Metropolitan Fire Brigade
Meg Rayner (@megrayner) is a Melbournite passionate about media, social responsibility and community engagement. She has more than five years’ experience working in print, television and public relations. She currently works in the emergency services sector and has built a strong network with journalists and chiefs of staff at Melbourne media outlets.
She is very active on social media (Metro Trains is the unfortunate target of the majority of her tweets) and is the co-founder of Prahran based charity Walk-in Wardrobe, which has raised more than $10,000 for Australian charities.
Your event MC – Yvonne Adele
Professional MC / Social Media Producer / Conference Speaker. Founder of The Reach Kit and Speaking School
Social media creator/curator/collaborator and community manager at YvonneAdele.com – follow her on Twitter @Yvonne_Adele.
MORE ABOUT #SMCMelb
Social Media Club Melbourne’s mission is to connect media makers from around the world to advance media literacy, promote industry standards, encourage ethical behaviour and share the lessons they have learned. Social Media Club brings together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, teachers, students, tool makers, and other interested collaborators. Essentially the people who create and consume media who have an interest in seeing the ‘media industry’ evolve for everyone’s benefit. We look forward to meeting you and sharing the love at one of our free events!
We want to continue to help Melbournians learn more about social media for free, and we can’t do this without acknowledging our awesome sponsor. Clemenger BBDO Melbourne is the proud sponsor of Social Media Club Melbourne in 2014. Clemenger BBDO is a full-service creative agency with a creative led social media team who work on some of the most successful social media brands in Australia. Recent social media campaigns by Clemenger BBDO include Tourism Victoria’s ‘Remote Control Tourist’ and The Wheeler Centre ‘Discuss’ project.