SMCMelb presents: An evening with Twitter



UPDATE: Twitter’s presentation from this event can be found here.

Join us for an evening of networking with your fellow Social Media Enthusiasts as our MC Yvonne Adele interviews Twitter about using Twitter as a marketing and engagement tool for Australian brands. We’ll be joined on stage by CPA Australia, and The Wheeler Center to discuss their use of social media and Twitter in particular.


WHERE: The Apartment – 401 Little Bourke St, Melbourne VIC 3000

WHEN: Wednesday the 17th September, 2014. Arrive at 6pm, grab a drink or snack & network. Start time 6:45pm.

PRICE: Free!











Olly Wilton – Twitter Australia

Joining us from Twitter is @ollywilton. He was the first hire of the @TwitterAU revenue team. He works with a range of brands to help them get the best out of Twitter and make their content and campaigns go further and faster. Prior to joining the flock he was Twitter’s biggest customer in Australia while Social Media director at Ikon Communications, and previously ran the Social Media department at PHD London. Olly is English born and a proud resident of Australia.










Holly Stewart Social Media and Community Manager – and

SEEK has over 25million visits to our site every month – this gives an indication how many people have a relationship with Seek. Twitter has become an increasingly important channel to build on the relationship Seek have with candidates and hirers, outside of directly placing a job or searching for one. Through Twitter Seek are able to provide advice on how to navigate career change, nail the job search, and source the perfect talent as well as trouble shoot any problems with a real-time, real-relationship approach.



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Jillian Bowen – Content and Social Media Manager – CPA Australia

Content and social media at CPA Australia is all about putting the audience first. They create what they want, and deliver it via the social media channels they want to see it in. They don’t lead with their brand, but lead with what their audience wants to hear about so they build a genuine, two-way relationship. It’s the quality of that engagement not a heavy handed selling approach that delivers on CPA Australia’s short and long term business goals.










Jon Tjhia – Online Manager – The Wheeler Centre

Alongside a content-rich website, the Wheeler Centre actively maintains presences and projects on Twitter, Facebook, Instagram, YouTube and Tumblr – to spread word of our 200+ events each year, the wealth of written and video content they publish alongside them, and to provide a space for the books, writing and ideas community to come together. Twitter is that community’s sharehouse – if you like, the kitchen table where we keep company with the discussions and viewpoints that keep us connected to public conversation. Rather than using social channels purely to draw people to events, The Wheeler Centre see their events as merely focal points for ongoing, ever-unfurling inquiry and argument.











Your event MC – Yvonne Adele

Professional MC / Social Media Producer / Conference Speaker. Founder of The Reach Kit and Speaking School Social media creator/curator/collaborator and community manager at – follow her on Twitter @Yvonne_Adele.



Social Media Club Melbourne’s mission is to connect media makers from around the world to advance media literacy, promote industry standards, encourage ethical behaviour and share the lessons they have learned. Social Media Club brings together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, teachers, students, tool makers, and other interested collaborators. Essentially the people who create and consume media who have an interest in seeing the ‘media industry’ evolve for everyone’s benefit. We look forward to meeting you and sharing the love at one of our free events!

The Social Media Club Melbourne Committee are @nikski, @EmilyNaismith, @BecHay, @Yvonne_Adele, and @AndyCronin. And you can follow us on Twitter at @SMCmelb.




We want to continue to help Melbournians learn more about social media for free, and we can’t do this without acknowledging our awesome sponsor. Clemenger BBDO Melbourne is the proud sponsor of Social Media Club Melbourne in 2014. Clemenger BBDO is a full-service creative agency with a creative led social media team who work on some of the most successful social

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media brands in Australia. Recent social media campaigns by Clemenger BBDO include Tourism Victoria’s ‘Remote Control Tourist’ and The Wheeler Centre ‘Discuss’ project.


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