#SMCMelb presents: Marketing to Millennials – Vice and Tumblr

Vice & Tumblr


Thanks to everyone that attended our SMCMelb event. We had well over 120+ Melbournians turn up to hear amazing things from both Vice Australia and Tumblr.


You can download the Tumblr Presentation here.




Ahhh! We’re sold out. Damn. Yep, we’ve had so many people RSVP to our Tumblr and Vice event that we can’t actually fit any more people into the venue. So, if you HAVE RSVP’d and you can’t come, please let us know on Twitter or via our Eventbrite so we can release more tickets. Also, we’ll try and Periscope the event live from the SMCMelb Twitter account on the night for those that can’t make. Watch this space for more info on more tickets.


Thanks and sorry for any inconvenience – the SMCMelb team




#SMCMelb presents: Marketing to Millennials – Vice and Tumblr

Social Media Club Melbourne returns for 2016 with a bang! This special free event will focus on social media marketing to millennials.

We’ll be joined by VICE, the world’s leading youth media company specialising in creating, distributing, and monetising original content globally. VICE’s capabilities stretch into just about every aspect of modern media and their 360-degree approach ensures that they not only create the content, but that they also distribute, promote, and sell it via their network of advertorial sites.

Their ‘Meet the Millennials’ presentation combines insights from their proprietary survey (the largest of its kind), editorial teams and user analytics to understand who are Australia’s youth as they move into adulthood and what their relationship is with media, culture, brands and each other.  For marketers it is an essential primer in how to connect with this elusive audience, why they matter, and how they are redefining ‘cool.’

SMCMelb will also be joined on stage by Tumblr, who late last year launched their first office in Australia. Tumblr’s keynote we’ll explore how Millennials on Tumblr using the anonymity and creative environment of Tumblr to define themselves through content. The talk will dig into what content really matters to this influential audience and how brands can take a truely authentic approach to content creation and play a much more valuable role in their lives.

There of course will be the usual networking opportunities, tweet steam, live Q&A session with the panel, and drinks available for purchase at the bar. If you, your agency, or your company is marketing to millennials through social media, then this event is a must for you!






Tom from TumblrTumblr

Tom Walter

Brand Strategist – Tumblr Australia

Tom Walter is the first dedicated Tumblr employee outside of the United States. As a Creative Strategist he’s role is to educate and inspire Australian brands to take advantage of one of the world most creative social platforms, and champion the creation of reblogable (Yes it’s a word) content. From a creative agency background Tom has worked with some of the world’s leading brands including Diageo, Nestle, Canon and Toyota. He can often be found at Sydney cafes pretending to be a food blogger or curating his expansive collection of GIFs.




Alice from VICEViceAlice Kimberly  

Strategic Planner – VICE Australia

Alice is a youth and entertainment specialist, passionate about connecting brands with fans. She’s also got her dream job as VICE Australia’s Strategic Planner.  At VICE she works with our brand partners and creative teams to unearth provocative insights from the deepest depths of emerging and popular culture. Prior to VICE she worked as a lawyer, art gallery & music festival founder and held strategy roles in several creative agencies.




Your event MC – Yvonne Adele

Professional MC / Social Media Producer / Conference Speaker. Founder of The Reach Kit and Speaking School Social media creator/curator/collaborator and community manager at YvonneAdele.com – follow her on Twitter @Yvonne_Adele.





The guys at St Ali in South Melbourne are kindly hosting this SMCMelb event. It’s the first time we’ve had an event at St Ali, so here are the details on where it is and how to get there:

It’s located at 12-18 Yarra Place, South Melbourne, and is just a 10 min walk from Crown Casino, or a quick few minute cab fare or ride on the number 12 tram from Melbourne CBD. SMCMelb will be starting 15 minutes later than usual to allow plenty of time for you to get to the location.






We’re after sponsors! Social Media Club Melbourne’s mission is to connect media makers from around the world to advance media literacy, promote industry standards, encourage ethical behaviour and share the lessons they have learned. Social Media Club brings together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, teachers, students, tool makers, and other interested collaborators. Essentially the people who create and consume media who have an interest in seeing the ‘media industry’ evolve for everyone’s benefit. If this sounds like your company, and you think that you could help in anyway, then we’d like to hear from you.


The Social Media Club Melbourne Committee are @andycronin, @Yvonne_Adele, @stevevallas, and @laurenridgway.  And you can follow us on Twitter at @smcmelb. We look forward to meeting you and sharing the love at one of our free events!




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