Social Media Club Melbourne (@SMCmelb on Twitter) is the local chapter of Social Media Club, a worldwide non-profit organisation whose mission is to connect media makers from around the world to advance media literacy, promote industry standards, encourage ethical behaviour and share the lessons they have learned.

The Melbourne Leadership Team is made up of five people — our official MC Yvonne AdeleAndy Cronin , Steve Vallas, Lauren Ridgway and Nikki Bannatyne (assisting behind the scenes).

And we thank our past committee members including: Simon T. Small, Kate Kendall, Trevor YoungTim Beveridge, Justine BloomeLucio RiberioAnthony Guthridge, Bec Hay, Emily Naismith, Isobel Bedford.

Since its first year of operation (2010) SMC Melbourne ran a series of well-attended events; each night  based around a particular theme to do with social media – speakers are from brands that have effectively leveraged the social web for their marketing efforts (eg: Nike), the platforms themselves (eg Facebook, Twitter, YouTube) or bloggers (e.g. @problogger Darren Rowse).


We have featured speakers from Telstra, Sensis, Lonely Planet, General Motors (US) and Holden, Edelman, Nike, Tourism Australia, Yellow Pages, Sensis, Loreal, Facebook and Twitter to name just a few!

@SMCmelb events are quite informal with crowds ranging in size from 200-250 people, depending on the speakers and size of venue.

Who Attends?

Participants come from many and varied professional backgrounds and tend to include media people, tech people and the digerati, as well as representatives from small/medium and large companies, NFP organisations. However everyone is welcome.

Please be aware @SMCmelb events are public; sometimes we live stream or record on video and upload to YouTube at a later date; some people in the audience record the presentation, while many others tweet about it using the #SMCMelb hashtag.